The last tip on writing effectively in business: #Visualise your #reader. Billionaire Warren Buffett gets the right balance in his reports by writing for his sisters, Doris and Bertie – intelligent people, but not experts. (HBR, Mike Reed)
Tip 5 about #effective_writing in business: Focus on #benefits to people. Eg, “Keeps you warm in winter and cool in summer, thanks to its cotton-merino blend” works a lot better than “A luxurious cotton-merino blend fabric”. (Tips from HBR, Mike Reed)
Tip 4: Get to the point. Think like a #journalist – what’s the most important thing you need to say? Identify it, and put that first. Busy people need to get the point upfront. (Tips from HBR by Mike Reed, Reed Words, London)
Tip 3: Recognise that your audience #skim-reads by glancing at a screen, picking out words and sentences. Use features like #sub-heads, #bullets, #diagrams, #infographics and #tables to help their understanding. (HBR review)
Tip 2 in our series on effective business writing: Choose short and more familiar words. Long, complicated words and sentences confuse readers. Cut the jargon! These tips are shared from an HBR paper (Mike Reed of Reed Words, London)
Writing well – and communicating effectively – is a critical skill for all in business. In the next few posts, we’ll share tips from a Harvard Business Review about how to write without boring your audience.
Tip 1: Talk like a human, not a business. One way of avoiding stiff formality is to write in the first person. So, instead of: “Jones and Jones is a residential agent offering customers friendly, clear and straightforward advice”, say: “We’ll give you the clear, friendly home-buying advice you need.”
Next post: Avoid complexity