“See” the reader

Visualise your reader when you writeThe last tip on writing effectively in business: #Visualise your #reader. Billionaire Warren Buffett gets the right balance in his reports by writing for his sisters, Doris and Bertie – intelligent people, but not experts. (HBR, Mike Reed)

Go Bokke!

The website is the centre of an online marketing strategy. But it’s also critical to integrate traditional marketing (such as sponsorship) with online strategies. One company that is doing so really well is Safair, domestic carrier for the Springboks. As someone who has flown Safair many times, we are on their mailing list, and an email newsletter arrived this morning, with a link to this song. Great marketing, Safair!

Safair sponsorship of Springboks



Quo Vadis Communications supports the initiatives to eliminate gender-based violence (GBV)and calls on all South African business leaders to give their support in both vocal and practical ways. “Our economic progress will be stifled and limited if more than half of the population lives in fear, is recovering from violence, or away from work in a criminal justice process.” (Jennifer Smout, Commissioner for Gender Equality)


The redemptive earthworm

Theo Coggin, Chairman of Quo Vadis, writes: “Our thoughts today are with our American friends in particular, but also with millions of others the world over who decry violence. During our recent visit to the US we visited the site of the primary 9/11 attack. It is indeed memorable. What struck me, however (and some will understand, knowing me), was how life in all its great diversity is always present, no matter how evil humankind can be.

earthworm at 9/11 site in New York illustrating redemptive life

Standing on the kerbside as we were approaching the memorial my attention was drawn to this earthworm – alive in spite of the hugeness of the buildings around it and the thousands of people tramping around, alive in spite of the massive building operations that had and were still in progress, and alive in spite of the most foul of deeds committed in the destruction of the twin towers and blowing up of the other planes. Life, whatever its form, is redemptive.” (By Theo Coggin)

Get ahead of crises

crisis3No one likes a crisis. It disrupts the normal flow of work and creates stress. We don’t always know how to deal with it, and sometimes we even hope that ignoring it will make it go away. (Usually there’s two chances of the latter happening: none and zero.)

So what are some of the strategies to deal with it? First, see it coming. Take a good hard look around you and identify the risks that might lead to a crisis and at least have an idea of how you are going to handle them.

Second, have a crisis communications plan. This means that when (not if) the crisis hits, you know what you going to say, to whom you have to say it, and how you are going to say it.

It can go such a long way to mitigating the impact of the crisis to have a proper communications plan in place, ready for action.

That’s where Quo Vadis Communications comes in. We’re very good at putting crisis communications plans together. We know the sort of questions to ask, and how to make a coherent plan out of it all. We’ve done plans for corporates, NGOs, the public sector and governments. We can do one for you.

We’re not kidding. Just recently we have been involved in two organisations who didn’t plan properly for crises. One knew it was coming and did nothing; the other ignored the signals and hoped it would go away. Neither crisis obliged by disappearing. Now they are running for cover – and a crisis that could have been managed has become a panic.getahead

Don’t wait for the drama to happen. Get ahead of it and stay on top of it.

Contact us by email to ruth@quo-vadis.co.za or theo@quo-vadis.co.za. Our rates are fair and our service is excellent.

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