Beware your language

Beware the language used on Twitter isn’t harmful.

When social media is used as a megaphone for harmful content.
Donald Trump has used Twitter as a megaphone for his harmful words.

Social media is an incredibly powerful communication tool. Used proficiently, it promotes brands and the businesses behind them. But beware the language you use in social media. Short is not always good and can be misleading and destructive as former President Trump has shown by becoming the USA’s most unpopular President ever. This is partly a credit to his ability to use Twitter for his own purposes, making it a megaphone for much of his harmful communication. In so doing, he has brought a mighty power to the brink of insurrection, so much so that Twitter finally banned him. Social media is at its best used for positive messages. Quo Vadis Communications can help with social media, editing and writing to get the correct messages out in corporate reports, social media content and many other communication platforms. Contact us.

“See” the reader

Visualise your reader when you writeThe last tip on writing effectively in business: #Visualise your #reader. Billionaire Warren Buffett gets the right balance in his reports by writing for his sisters, Doris and Bertie – intelligent people, but not experts. (HBR, Mike Reed)

It’s all about the benefits

Tip 5 about #effective_writing in business: Focus on #benefitsFocus on the benefits, rather than the features of the product to people. Eg, “Keeps you warm in winter and cool in summer, thanks to its cotton-merino blend” works a lot better than “A luxurious cotton-merino blend fabric”. (Tips from HBR, Mike Reed)

To the point!

Effective writing in business gets quickly to the pointTip 4: Get to the point. Think like a #journalist – what’s the most important thing you need to say? Identify it, and put that first. Busy people need to get the point upfront. (Tips from HBR by Mike Reed, Reed Words, London)

Write for busy people

Use infographics and other aids to help people read quicklyTip 3: Recognise that your audience #skim-reads by glancing at a screen, picking out words and sentences. Use features like #sub-heads, #bullets, #diagrams, #infographics and #tables to help their understanding. (HBR review)

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